Precision manufacturing equipment in a modern industrial facility

MARSO GROUP / B2B SALES & DIGITAL PRESENCE

B2B websites.
Built by marketers.

Marketing, conversion strategy, copywriting and B2B outreach expertise. Built into a website that helps the right buyers choose you.

Book a strategy call

For manufacturing, logistics & industrial B2B businesses.

US · Canada · Australia Strategy first. Qualified enquiries over empty traffic.

(01) The people behind Marso

We understand what helps buyers choose.

We combine digital marketing and B2B sales experience so your website communicates its value clearly and helps start a conversation with a potential customer.

Karolis Rudelis — Marso Group

Karolis Rudelis

Marketing & conversion strategy

For more than 10 years, Karolis has helped businesses attract customers online. He has worked with startups, mobile apps, ecommerce and service businesses. He applies that experience to website structure, offer presentation and the path to an enquiry.

  • 10+ years in digital marketing
  • €5 million+ in managed advertising budgets
LinkedIn
Matas Kunickis — Marso Group

Matas Kunickis

B2B sales & lead generation

Matas built his sales experience in Lithuania, Europe and the US. He understands how to reach the right person, present an offer clearly and turn a conversation into a business opportunity. He applies that approach to website messaging and the enquiry process.

  • B2B sales experience in Europe and the US
  • Thousands of conversations with business owners
LinkedIn

(02) Built for complex B2B decisions

Manufacturing

Engineering, fabrication & production

Logistics

Freight, 3PL & supply chain

Industrial services

Technical providers & contractors

Distribution

Equipment, components & wholesale

(03) Two ways to work together

A stronger sales asset.
An aligned B2B presence.

Clear project scope. One-time website investment. Monitoring available separately.

01 / THE WEBSITE

B2B Sales Website

€3,000–€5,000 one-time · EUR

A sharper sales asset for a business with serious expertise.

  • Buyer positioning & conversion strategy
  • Sales-focused copywriting & capability pages
  • Custom website design & development
  • Qualified enquiry forms & lead routing
  • Conversion measurement & AI search foundations

+ €150–€200 /month for leads & mentions monitoring

Discuss this engagement

02 / THE WEBSITE + YOUR PEOPLE

Website + LinkedIn Presence

€6,000–€10,000 one-time · EUR

Align your website and your people's presence around the same sales story.

  • Everything in B2B Sales Website
  • LinkedIn employee profile & branding review
  • Profile positioning, headlines & messaging
  • Communication & content direction
  • A consistent company-to-employee sales narrative

+ €150–€200 /month for leads & mentions monitoring

Profile count and communication deliverables agreed in your proposal. Ongoing content is scoped separately.

Discuss this engagement

Paid media, outbound appointment setting, email marketing and retargeting are separate services, not included in either project fee.

(04) Purchase signals & mentions

Know when potential buyers are looking.

Monitor conversations around your brand and the keywords that matter to your business. Receive relevant alerts by email, so your team can assess the opportunity and start the right conversation.

€150–€200 / month · either package

Listen for relevant conversations

Brand mentions, category keywords and signals of buying intent.

Bring the signals to your inbox

Email alerts keep your team close to relevant conversations.

Qualify before you reach out

Your team decides which signals are a genuine fit. A mention is not a guaranteed lead.

Monitoring sources, provider, keywords and alert frequency are confirmed before setup. Social platform coverage varies by service; not every conversation is accessible.

(05) From expertise to enquiry

01

Understand the sale

Your ideal buyers, buying committee, deal size and objections. Strategy before screens.

02

Build the argument

Clear positioning, persuasive copy and proof that make your capabilities easy to understand.

03

Design for the decision

A distinctive website with qualified enquiry paths, lead routing and conversion measurement.

04

Connect the presence

Search foundations, agreed monitoring setup and, for the second package, LinkedIn employee branding.

(06) Free checklist

11 questions to ask before you sign a web contractor.

The exact checklist industrial buyers wish they'd used before their last rebuild. Use it on us, or on anyone else quoting you — the answers will tell you who's selling pages and who builds a sales asset.

Your details are used to follow up on your enquiry.

  1. 01Can you show me three sites you built that generated actual quote requests, not just traffic?
  2. 02Who writes the technical copy — and have they ever written for my industry?
  3. 03How will a buyer request a quote, and where does that enquiry land?
  4. 04What happens to a lead at 9pm on a Saturday?
  5. 05How will the site show up when buyers ask ChatGPT or Google AI for suppliers?
  6. 06What's the plan for spec sheets, certifications and capability downloads?
  7. 07How do you structure pages so procurement teams can forward them internally?
  8. 08What's included after launch — and what costs extra?
  9. 09How will we measure enquiries, not just visits?
  10. 10Can the site grow into ads, email and retargeting without a rebuild?
  11. 11Who owns the site, the domain and the content if we part ways?

(07) Before we get started

What determines the project price?

The website package is €3,000–€5,000. Website + LinkedIn Presence is €6,000–€10,000. Page scope, content needs and integrations determine the final quote. All prices are in EUR.

What does LinkedIn Presence include?

Employee profile branding, positioning and communication optimization. The number of profiles, deliverables and any ongoing content work are agreed before the project starts.

Is monitoring included in the project fee?

No. Leads and mentions monitoring is a separate €150–€200/month service available with either package. Supported sources, keywords and alert frequency are confirmed before setup.

Are ads or booked meetings included?

No. Paid media, outbound appointment setting, email marketing and retargeting are separate engagements. We agree the scope and pricing with you first.